OptiFreeze > Media > Press Releases & News

2020-02-03, 08.35 (CET)

More positive results from tests with cut flowers

Regulatory

OptiFreeze and Syngenta has since the summer 2019 been running tests with treatments of roses within our common OptiFlower project.

The results are still very promising! We still see longer vase life but we also now see better color intensity, fresher leaves and better flower opening.

“5-7 days longer vase life is a game changer, but the other positive effects are also very promising. It is for example a common problem with roses that some flowers never open” says Ulf Hagman, CEO OptiFreeze AB.

The annual value of the cut flower market is approximately 400 billion SEK.

We will now expand the tests to more varieties and origins with the goal to secure the best recipe to use. We will also start searching for partners for the coming commercial launch.

OptiFreeze AB has a patented technology that preserves the taste, shape and texture of vegetables, fruits and berries throughout the freezing and thawing process. OptiFreeze has furthermore developed methods that can improve the shelf life of vegetables, fresh cut fruits, flower cuttings, cut flowers and other plants. The same technology can be used to dry fruits, vegetables, herbs and spices aiming to reduce the drying time while preserving the fresh-like taste, smell and colour. The technology opens new business opportunities for food and plant propagation industry all around the world. OptiFreeze is the result of a long period of research at the Institute of Food Technology at the University of Lund. The company is situated in Lund, Sweden and is listed at the Spotlight Stock Market

This information is such information that OptiFreeze AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the contact person set above, at February 3, 2020.

For more information please contact:

Ulf Hagman, CEO

Mail ulf.hagman@optifreeze.se

Tel +46 733636380

CEO 

OptiFreeze AB

ulf.hagman@optifreeze.se

Tel 0733636380

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